@avinashkaushik on the virtue of failing fast, video from @kanter:
Avinash Kaushik on Failing Fast.
Avinash feels that in a world of finite resources, it is very important to experiment and fail fast. With social media and on the web, experiments are fast, cheap, and scalable. The learning that results is what brings your more success. Experimentation also helps an organization make decisions based on audience feedback and analytics data, not your own hunches. This try it, fix it approach leads to incremental improvements which in turn leads to better outcomes.
Martin commentary: One of the things I love about the web is that the kinds of decisions that get made by hunch or bluster can actually be checked by data. You can learn so much about your site use from checking comparative bounce rates and doing A/B tests, both of which are regular topics on Kausik’s blog.
