1. MSFT Bing ad blames GOOG for economy, promises better times if we search for stuff we can't afford

    Who’s behind corporate fraud on Wall Street?
    [√] Google!
    Who’s behind the real estate bubble?
    [√] Google!
    Who’s behind high gas prices?
    [√] Google!


    Microsoft new Bing.com search engine is here to help us “feel right” again. They will help freckled-faced red-headed twelve year old girls buy expensive video cameras and freckled-faced red-headed nine year old boys purchase plane tickets (the black amputee doesn’t seem to need a computer but maybe it’s sufficient that he looks so hot working out at the gym!!!).

    All those things we WANT and we DESERVE that we can’t afford because GOOGLE ruined our WAY OF LIFE by giving us the WRONG search results can be OURS again if we put our trust in Microsoft.

    Yes, you see rising gas prices have nothing to do with dwindling reserves, over-consumption and spending of trillions of dollars in wars to get our oil out from under their sand. Detroit isn’t in trouble because of two decades of crappy cars with terrible mileage that people didn’t want. Real estate prices haven’t fallen because of vaporous numbers games played by Wall Street insiders and Americans who thought their $25,000/year jobs entitled them to half-million dollar McMansions. The real reason is that too many Americans have spent too much time typing search queries into Google, which sometimes returned humorous viral videos.

    In past economic crashes it’s usually been the Jews that get scapegoated for being at the root of the problem. Microsoft is clearly (and rather ridiculously) blaming Google for just about everything. The ad is certainly of the genre of old-fashioned scapegoating. The ad is totally tone-deaf but it’s disturbing that Microsoft thinks it will motivate people. Surely, they’ve done the requisit consumer testing?

    AnxietyIndex at JWT AnxietyIndex: Brand Answers for an Anxious WorldThe Microsoft commercial was created by JWT, maintainers of the Anxiety Index and purveyors of “Brand Answers for an Anxious World”. Fear sells.


    Personally, I think it’d be refreshing if Microsoft brought back the old gonzo style that  current CEO Steve Ballmer demonstrated back in 1986: