Adam Ostrow looks at the successful Facebook campaign by the makers of Vitamin Water.
Although there are a few risks of building a campaign that directs users to a social media site versus your own property, the benefits are likely to far outweigh them if you can successfully get people engaged. Not to mention – what’s the last memorable corporate website you visited? Vitamin Water’s site – though impressive graphically and informative if you’re looking for details about their sports drinks – has absolutely no compelling reason to come back to it.
On the other hand, users will keep logging into Facebook for the foreseeable future, and in turn, seeing updates from the brand on their homepage. Vitamin Water’s approach makes sense, and turns what would otherwise be a difficult-to-measure branded advertisement into an interactive one with tangible results.
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See also: my recent O’Reilly Media piece, Will Facebook (all but) Replace Corporate Websites?
One very popular niche approach is to focus tumblelogs around celebrating the art form that is music. The tumblelogs featured here are using the eclectic medium to creatively express and share their passion for music. From sites dedicated to educating you about the history of sampled tracks to quirky video-centric music hubs, and even oversharing music-making lifecasters, we’ve found 18 of the best tumblelogs to put you in a groovy music mindset.
