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“Living Beyond Breast Cancer has won supporters for one of its biggest fund-raisers with e-mail blasts, brochures, and personal calls to big donors. But that’s so yesterday. For the first time, the nonprofit based in Haverford is posting to its new Facebook page information on this year’s Yoga Unites event, which takes place Sunday. It also is tweeting on Twitter as @YU4LBBC and uploading video to YouTube. Of course, Living Beyond also blogs, and it shares photos on Flickr, including one of women saluting the sun on the steps of the Art Museum, where the annual Yoga Unites takes place. As a result, the number of teams signed up for the event has nearly tripled, the group reports. That’s the bottom-line promise of ‘social giving,’ which uses online networks to raise awareness and, ultimately, money.”

Martin’s Commentary:

For context, my recent posts on Nonprofits and Social Media

Will Facebook (all but) Replace Corporate Websites
I’m looking at the work of a potential non-profit client now. They have a fine website: recently redesigned, it has intuitive navigation, good e-commerce and a design that projects elegance. The client is staffed with some fantastically-creative people and the web team is obviously skilled. Yet despite all this, the website itself feels oddly static.

Nonprofits and Social Media
Over the last few years we’ve focused on email lists. We all have big email lists—tens of thousands of users, segmented all sorts of different ways. We send out dozens of emails a week and they end up seeming not spam. A new era is coming with social media. 

Batch vs Real Time Processing and the Emerging Web Culture
Malcolm Gladwell treats us to another of his counter-intuitive x-rays of the world’s workings in this week’s New Yorker feature, “How David Beats Goliath.” His focus on the difference between batch and real time processing is a key to understanding why many nonprofit and commercial marketing professionals can use Twitter, Facebook and other real time media.