Merlin on the fakery behind personal branding. I think I need to save his check-list as an email template:
- I said something.
- You disagreed.
- I’m fine with that.
- I’m pretty sure you’re not.
- I’ve tried to respond like a gentleman.
- I truly hope you’re okay with that.
- I cannot change it if you’re not.
- Happily, I now know you as more than a compressed computer graphic and a funny internet name, and that is good.
- I am now going to string Christmas lights and stop arguing with people on the internet.
- I hope everyone is okay with that.
- Again. I cannot change it if you’re not.
- Again, I’m fine with that.
The reason for all this? Surprise, surprise, the democratisation of the Web and the rise of social media. According to the authors, brands by and large haven’t shifted gear still keeping hold of 20th…
So GM ditches Saturn, the brand developed to compete w/sensibly-sized well-built foreign exports? Huh? http://bit.ly/MAv7d
Terror gripped us as we realized we had unwittingly entered enemy territory. We immediately branded these “Friends” as heretics placing them under the subcategory of New Agers, which was another way…
