quackquack

An interesting scenario from the NYTimes blog:

Mr. O’Brien argued last week “Some people will make the argument that with DVRs and the Internet, a time slot doesn’t matter. But with the ‘Tonight Show,’ I believe nothing could matter more.” I’m sure nothing could matter more on spreadsheets and in traditional advertising meetings. But with the 18- to 34-year-old crowd, who have shown undaunted support for Mr. O’Brien, a time slot is as relevant as which brand of frying pan your favorite restaurants use to cook your meal — maybe it makes a difference in the kitchen, but 99 percent of the patrons just want good food.