Merlin on the fakery behind personal branding. I think I need to save his check-list as an email template:
- I said something.
- You disagreed.
- I’m fine with that.
- I’m pretty sure you’re not.
- I’ve tried to respond like a gentleman.
- I truly hope you’re okay with that.
- I cannot change it if you’re not.
- Happily, I now know you as more than a compressed computer graphic and a funny internet name, and that is good.
- I am now going to string Christmas lights and stop arguing with people on the internet.
- I hope everyone is okay with that.
- Again. I cannot change it if you’re not.
- Again, I’m fine with that.
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