Web marketing my MartinKelley.com blog:
A potential client recently came to me with an existing site. It certainly was slick: the homepage featured a Flash animation of telegenic young professionals culled from a stock photo service, psuedo-jazz techno music, and words sweeping in from all sides selling you the company’s service. Unfortunately the page had no useful content, no call-to-action and no Google PageRank. It was an expensive design, but I didn’t need to look at the tracking stats to know no one came this page.
So you’re ready to ditch a non-performing site for one more dynamic, something that will attract customers and interact with them. Here’s five tips for building a self-marketing website!
