“Many people on twitter want to add social media consulting or claims of social media expertise to their little bag of tricks. This is quite prevalent now. Indeed there seems to be a wave of people seeing social media consultancy as something they can just breeze into and use to make money from naive clients. This ruse is assisted by the fact that it is difficult to prove social media expertise, but rather easy to claim it. One obvious way to lay claim to twitter expertise is to amass a large number of friends and followers. Another is to seek high rankings in the various twitter ranking systems or on twitter leaderboards.”
Below: the Twitter account of @avenueofthearts this past Friday, all noise no signal:
